We talk a lot in the blog and on the IT’S ALL ABOUT WHO YOU KNOW Podcast about our strong belief that spending marketing dollars with chambers of commerce is a smart investment. We believe it so much, in fact, that we built Momentum’s entire business model around the concept. Our clients have actually pulled investment away from other kinds
Let me start by delivering an important truth: There is no easy path to successful chamber of commerce social media. It’s a hard reality, but it’s important. There’s no magical formula, no “easy-to-use” content library, and no push-button solution that will miraculously have your online presence boom. Social media will cost money and/or time to make it work, but when
Is your chamber using influencer marketing to grow? You should be. At the beginning of March, I had the great opportunity to serve as a judge for the Distributive Education Clubs of America’s (DECA) New York State competition. If you’re unfamiliar with DECA, it’s a national business education program where high school students compete with written testing, role plays and
Someone at a chamber of commerce event asks you, “Who can I introduce you to?” What a great way to start building a relationship. But… Do you have a good answer? “Who can I introduce you to?” Classic question, and if you’re a top-notch networker, it’s part of your repertoire. It’s actually a pretty low-effort, high-reward offer to someone,
There is plenty to complain about when it comes to social networking platforms. They’re too political, or too many ads, or too many pictures of food, or “no one sees my stuff.” In small business circles, it’s hard to believe that anyone complains more about any one network than they do about LinkedIn. “The world’s largest professional network” doesn’t seem
Making the switch from a paper business card to a digital business card takes some finesse. While digital business cards might be the wave of the future, right now, there’s a transition taking place. It’s a safe bet that when you’re at a networking event with your new tech, you might be the only one.