I have spent the last two months mired in LinkedIn. Deep dive. In that time, I have posted every day, engaged best practices, more than doubled the size of my network, made some outstanding contacts, and learned a lot. I did it for two reasons… One, to create broader awareness of what we do at Momentum, and… Two, to pick
I’ve finally thought of a great metaphor to demonstrate exactly where Momentum’s work fits into the sales process. The concept for this blog came to me around the Holidays, and I’ve been chipping away at it, waiting for the right moment to post. What’s cool is that, even though I started with Momentum, the analogy is not a sales pitch,
Since we’ve started putting out content related to making the most of your chamber of commerce investment several years ago, our most viewed blogs have always been our “Chamber Prep for the Upcoming Year” entries. Well, guess what? As much as no one wants to hear it, it’s already time to talk about 2024. That means a lot of things
When it comes to spending marketing dollars, we don’t always put the same emphasis on different places where we can spend money. We all do it. I’ll admit it, and you can, too. I can speak for myself… Over the years, I have wasted a bunch of money on social media marketing, and have zero to show for it. It’s
The speed of business is insane – and for a chamber of commerce, taking care of hundreds or even thousands of members, even more so. This is an “it is what it is” concept, and chamber teams everywhere and every day work to figure out ways to make it work. But, being excessively busy comes with a couple realities: You
How’s your chamber of commerce’s relationship with your members? Really… If you asked them, Rotten Tomatoes style, what kind of a score would they give you? Is that a scary question, or one you’d go ahead and roll the dice on? Knowing that every one of your hundreds, or even thousands, of members has their own individual view of what