When it comes to spending marketing dollars, we don’t always put the same emphasis on different places where we can spend money. We all do it. I’ll admit it, and you can, too. I can speak for myself… Over the years, I have wasted a bunch of money on social media marketing, and have zero to show for it. It’s

The speed of business is insane – and for a chamber of commerce, taking care of hundreds or even thousands of members, even more so. This is an “it is what it is” concept, and chamber teams everywhere and every day work to figure out ways to make it work. But, being excessively busy comes with a couple realities: You

Earlier this month , we ran our first Momentum ChatGPT webinar, geared specifically for chambers of commerce, and focused on how you can use this exciting technology to save time, serve your members and grow your organizations. From the feedback we received, it’s clear we have to do more of this. I’m thinking not just for chambers of commerce, but

I just built a full webinar series for 2023-24 in about an hour. At Momentum, we are big believers in the webinar series as a powerful mechanism for chambers to connect with their members. But webinars are a particularly effective tactic to help provide value to your smallest members – the ones that might not get the highest level of

Let me start by delivering an important truth: There is no easy path to successful chamber of commerce social media. It’s a hard reality, but it’s important. There’s no magical formula, no “easy-to-use” content library, and no push-button solution that will miraculously have your online presence boom. Social media will cost money and/or time to make it work, but when

Is your chamber using influencer marketing to grow? You should be. At the beginning of March, I had the great opportunity to serve as a judge for the Distributive Education Clubs of America’s (DECA) New York State competition. If you’re unfamiliar with DECA, it’s a national business education program where high school students compete with written testing, role plays and