How’s your chamber of commerce’s relationship with your members? Really… If you asked them, Rotten Tomatoes style, what kind of a score would they give you? Is that a scary question, or one you’d go ahead and roll the dice on? Knowing that every one of your hundreds, or even thousands, of members has their own individual view of what

Your chamber of commerce can put the power of “Big Data” into your members’ hands, and make non-dues revenue doing it! by Craig W. Turner Let me tell you about the most powerful non-dues revenue chamber of commerce program that’s come your way since health insurance… I’m not over-embellishing. I’ve been in the chamber world for 17 years, and know,

Is your chamber using influencer marketing to grow? You should be. At the beginning of March, I had the great opportunity to serve as a judge for the Distributive Education Clubs of America’s (DECA) New York State competition. If you’re unfamiliar with DECA, it’s a national business education program where high school students compete with written testing, role plays and

Someone at a chamber of commerce event asks you, “Who can I introduce you to?” What a great way to start building a relationship. But… Do you have a good answer?   “Who can I introduce you to?” Classic question, and if you’re a top-notch networker, it’s part of your repertoire. It’s actually a pretty low-effort, high-reward offer to someone,